• davidpschwartz

Biden commercial looks to the general election

Joe Biden's ad Bones, released on August 20, touts the candidate's electability and a return to Obama-era stability. According to Jim Geraghty in this analysis for The National Review, "The Biden message has about as many hard edges and strong flavors as a scoop of vanilla ice cream. A lot of partisans will roll their eyes at this and label it soft-focus happy talk. But a lot of voters like soft-focus happy talk — particularly those who aren’t on Twitter and who don’t think about politics all the time! Biden’s playing a different game from the rest of the field. He’s not bothering to court the activist left; he’s already making his pitch to the less partisan general election voters."

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