• davidpschwartz

Biden connects health care to his personal history

The Joe Biden ad Personal does indeed take a personal perspective on the major issue of health care, reminding voters of his family tragedies, including his son Beau's fight with cancer. In The New York Times, Katie Glueck described it as "an extraordinarily emotional appeal for his candidacy and his health care proposal...that highlights his struggles with grief and family loss, a message that reminds voters of the good will and empathy many have for the former vice president while accentuating one of his central policy goals."

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